The patriarchal social norms in India have yet to take a deeper understanding of this. Letting self declared social norms trick you into thinking otherwise is something women and men are battling here in this country and I feel will continue doing so for a while longer.

the number of immense praise(?) the cosmetic company is getting for their new marketing strategy has taken the nation by awe. It’s true that the BLM movement spiked a turning point that shook the entire world. Even in a country where discrimination of color is practiced in one’s own family and home. Let’s break this down from scratch. Fair & Lovely -> Glow and Lovely. What has changed apart from their new slogan and the advertisement? Nothing, their motive remains the same, “HD glow” “remove s